Broadcasting vs. OTT Competition: How Terrestrial Platforms and OTT Platforms Adapt to Change
Broadcasting vs. OTT Competition: How Terrestrial Platforms and OTT Platforms Adapt to Change
Blog Article
Terrestrial broadcast series have long been established as widely recognized TV programs, produced and broadcast through major network broadcasting stations. In contrast, streaming services are internet-based streaming platforms, with Netflix, regional streaming services, and Wavve being representative examples. As viewing trends evolve, competition between network-produced series and OTT services has heightened. Consequently, each platform is developing exclusive releases and employing differentiated strategies to maintain relevance.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing content with broad audience reach while maintaining classic narrative structures. In particular, they actively feature celebrity performers to attract audience interest and produce dramas that appeal to a broad spectrum of viewers, thereby securing a broad viewer base. Additionally, leveraging their historical credibility and established reputation, they continue to offer traditional stories, ensuring stable viewership ratings. This allows audiences to explore different channels to engage with long-standing formats through various platforms.
Differentiation Strategies of OTT Services
OTT platforms are expanding their market by employing strategies distinct from traditional terrestrial broadcasting. Firstly, they actively adopt emerging trends and unique structures, prioritizing creative risk-taking and narrative depth over mainstream success. Secondly, they offer personalized selections that caters to niche preferences, targeting niche audiences. Lastly, they focus on producing international releases aimed at the expanding international scene, allowing them to secure viewers not only within their region but also internationally. Through these methods, OTT platforms are redefining the market in ways different from legacy channels.
Competition and Collaboration Between Platforms
As major TV networks increasingly expand into the OTT market, competition has escalated. For instance, KBS and a long-established broadcaster operate their own OTT services, 'KBS Streaming Hub' and 'MBC Digital', respectively, making available their existing TV shows on online services. This strategy helps sustain the relevance of traditional broadcasting platforms while attracting new viewership. Meanwhile, the emergence of alternative digital platforms is shifting audience preferences towards more user-controlled content access.
Conversely, OTT services are also solidifying their influence by partnering with legacy content producers. Netflix has gained massive international recognition with Hallyu series like 'Squid Game' and 'Hellbound', leveraging the high-quality filming standards of traditional industry leaders. This synergy helps both parties complement each other’s strengths, fostering a diverse storytelling landscape. As a result, the distinction between traditional and modern media 후후티비 continue to fade.
Ultimately, legacy TV series and streaming platforms are both fighting for dominance and working together through their respective market tactics. Terrestrial dramas maintain classic formats and general audience focus, whereas digital platforms provide genre-defying and internationally appealing content. As synergy and merging between these platforms continue to develop, audiences can expect a more diverse and elevated media landscape in the future.
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